AI for advertising strategy and creative ideas
Strategic briefs and creative concepts on-demand for agencies and brands. A large language model trained on human-written creative advertising campaigns.
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Custom-built training data based on campaigns recognized by
Internally-compiled structured dataset exclusive to Daydrm
Daydrm beats ChatGPT on idea generation
Watch below to see how Daydrm outperforms ChatGPT for creative concepting.
A generator for both strategists and creatives
Toggle between two output modes to create the deliverables you need. Each mode acts upon its own bespoke training dataset.
Introducing the first AI creative partner.
Creative teams famously work in pairs. Chat with Ari to generate ideas and revise them in a collaborative, natural chat interface. Work with Ari exactly like working with your human creative partner.
Watch how to generate ideas with an AI creative partner
People are turbocharging their strategic and creative output with Daydrm
"It saddens me to say that my first test with this was not awful."
Eran Thomson, Creative Director
"This is the advertising version of the self-checkout."
Vicky Murphy, Creative Director
"This is amazing. If this is where we're at today, where will be in 5 years? Or 5 months?"
Dan Nelken, Marketing
"This is pretty bananas and I think I'm actually going to use it. Thank you."
Keiji Ando, Creative Generalist
"Great idea, it works - real ideas in, great concepts out!"
Elaine Gale, Corporate Communications
"Ruh-roh. My cheezy Tim Hortons brief generated a pretty good starting point for a viral film in just one go."
Richard Bingham, Professor
"Tried it 10x with very good clear and simple briefs. As a jumping-off point for first thoughts or to kickstart a brainstorm, it's good."
Josh Bryer, Creative Director
"I just tried this with an existing product. Wow. It's just amazing! 🤯"
Misbah Abbas Jamali, Marketer
As seen in
Creative ideasEnter a brief, generate these creative formats
Interactive / digital / mobile activation
Headlines for social | ads | landing pagesDesigned to be simple
Easy-to-use interface, user-tested by real strategists and creatives
Example outputs
Example: Peloton
Example: Death Wish Coffee
Example: Gorilla Glue
Save ideas to custom folders
Organize folder by client, project, campaign or content-type
View and organize your outputs
Frequently Asked Questions
More example briefs and outputs
Brand name
"Ford"
Product name
"Ford F-150 pickup truck"
Content type
"Experiential activation"
Brief: Insight & Emotional Benefit
"The Ford F-150 never rests with reliable strength and capability. Monstrous power that begs to be unleased. No trail, no problem. The F-150 fuels the spirit by cranking out loads of adrenaline."
Title: F-150 Fueled by Fun.
Description: In this experiential activation to promote the Ford F-150 pickup truck, Ford will team up with Monster Energy to create the F-150 Fueled by Fun tour. The tour will visit various cities across America and will put participants in real-life off-road driving situations, testing their ability to use the F-150's features to escape and survive. We will watch the Ford F-150 confidently make its way across dusty plains, splashing through deep mud puddles, rugged terrain with rocks, trees, and cacti in view. The F-150 is driven over, through, and around the most dangerous obstacles to endure.
Brand name
"Impossible Foods"
Product name
"Impossible Burger"
Content type
"Instagram user-generated campaign"
Brief: Insight & Emotional Benefit
"Messy but delicious. Gets all over the place. You're going to need a bib and a lot of napkins with this burger."
Title: #MessyBurger
Description: In this Instagram user-generated campaign to promote the Impossible Burger, we'll encourage fans of the burger to post videos and photos of themselves eating the burger in a messy way. We'll ask participants to showcase their creativity with their Messy Burger posts, and post them on Instagram with the hashtag #MessyBurger. We'll recruit Instagram influencers to post their own #MessyBurger videos and photos to increase exposure of the campaign. We'll re-post the best #MessyBurger videos and photos on Impossible Foods' Instagram channel, and give winning fans a free Impossible Burger.
Brand name
"Charmin"
Product name
"Ultra Soft toilet paper"
Content type
"Viral film"
Brief: Insight & Emotional Benefit
"More convenient, more value and and all in our long-lasting roll, so you can change the roll even less often. Charmin Ultra Soft is our softest toilet paper ever so it is harder than ever to resist."
Title: The Great Charmin Roll-Off.
Description: In this viral film to promote Ultra Soft toilet paper, Charmin will challenge people to see how long they can last without changing the roll of toilet paper. The film will follow participants as they use the same roll of toilet paper for a week, a month, or even longer. As the roll of toilet paper gets smaller and smaller, we'll see how creative participants get in order to make it last. The film will culminate in a grand finale where the last person standing will be crowned the winner of the Great Charmin Roll-Off.
Brand name
"Kleenex"
Product name
"Kleenex tissues"
Content type
"Instagram user-generated campaign"
Brief: Insight & Emotional Benefit
"Sneezing, coughing, mucus."
Title: #SnottySelfie
Description: In this Instagram user-gen campaign to promote Kleenex tissues, we'll encourage Instagram users to post photos of themselves with a cold or flu. We'll ask users to be creative with their #SnottySelfie posts, and show how Kleenex tissues help them get through their cold or flu. We'll team up with influencers to pick the most interesting and impressive photos and re-post them on Kleenex's Instagram channel. The campaign will incentivize fans to participate by offering a prize, and it will promote Kleenex tissues as a product that can help people get through cold and flu season.
Brand name
"Delta"
Product name
"Delta airlines"
Content type
"Experiential activation"
Brief: Insight & Emotional Benefit
"Travel is exhilarating. It expands our minds and enriches our lives."
Title: Destination: Anywhere
Description: In this experiential activation to promote Delta airlines, we'll set up a live event where participants can choose any location in the world as their Delta destination. We'll have a giant map of the world and participants will spin a wheel to determine their destination. They'll then have to pack their bags and be ready to travel within 24 hours. Our cameras will follow them as they make their way to the airport and board their flight. We'll watch as they experience the excitement and anticipation of travel, and see how they react when they finally arrive at their destination. Throughout the film, we'll intersperse interviews with participants talking about why travel is so important to them and how it has changed their lives. At the end, we'll invite viewers to join us on our next Delta Destination: Anywhere trip by entering for a chance to win a free trip.
From the Daydrm blog
Creativity is an algorithmic problem. In other words, it’s an AI problem
The future of advertising is using machine learning to perform creative thinking
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